Test automation is often surrounded by bold promises and misconceptions that lead teams toward ineffective strategies and unrealistic expectations. This talk debunks the most common myths and replaces them with balanced, evidence-based insights.
Attendees will learn why automation is not a silver bullet, how to identify what should and should not be automated, and how to align automation efforts with actual business value. The talk reframes automation as a thoughtful, context-driven practice — not a goal in itself. Tools do not solve problems; teams do. Switching frameworks rarely fixes underlying issues with skills, strategy, or process. And automated tests carry their own risks: they can fail, mislead, or create false confidence.
The goal: empower teams to make smarter automation decisions and achieve meaningful, sustainable quality improvements.
Breaking the system, helping to rebuild it, and providing the guidance to avoid future pitfalls—that's me in a nutshell. With over 20 years of experience in software consultancy across diverse environments, I've seen both the best and worst of software development. I am responsible for guiding consultants, partners, and customers on their personal and professional paths toward excellence. I am also the Chair of the ISTQB Advanced Working Group, an author, and an international keynote speaker.
We use cookies to analyse website traffic and improve your experience. By clicking "Accept", you consent to analytics and advertising cookies and to the embedded Google map. Privacy Policy
